Model Hospital Company Image Pride-Based Organizational Behavior
نویسندگان
چکیده
Introduction: The globalization era makes the hospital service industry competition even higher, which requires management to develop strategies face competition. efforts made by in of this encouraging staff engage Organization Citizenship Behavior (OCB). Nurses as health workers who provide care patients play an important role being involved OCB build a positive image hospital. More and more can improve efficiency, patient satisfaction, value Hospital's Corporate Image (HCI). Objective: This study aims compile OCB-based HCI model. Materials Methods: used analytical observational design with cross-sectional approach. sample 260 spread across five plantation hospitals that are members Indonesia Healthcare Corporation Eastern Salient Java, East Java Province, Indonesia. Variables consist 7 latent variables 25 indicators. Inferential analysis using SEM PLS. Results: results showed (1) determinants were influenced employee factors, company customer (2) factors had most influence on impact HCI, (3) was mediating variable between (4) strong HCI. Conclusion: model is through good nurse interpersonal communication nurses' behavior tolerance (sportsmanship) create image. Plantation need start thinking about competence nurses providing services patients.
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ژورنال
عنوان ژورنال: Jurnal Aisyah : jurnal ilmu kesehatan
سال: 2023
ISSN: ['2502-9495', '2502-4825']
DOI: https://doi.org/10.30604/jika.v8i1.1601